The British Fantasy of Designer Beata Heuman in Paris

Beata Heuman, a rising star in the world of interior design, released her book titled “Every room should sing” in the spring of 2021. This motto perfectly captures her joyful approach to design.

Since opening her studio in London in 2013, Heuman has showcased her unique vision through various projects, including the design of her own home. Her style is characterized by a balanced play of contrasts, incorporating a bold use of colors and meticulous attention to detail. She masterfully combines styles, eras, and patterns with humor and poetry, while never compromising on comfort.

With Swedish roots, Heuman values functionality in her designs. She honed her skills working with the legendary English socialite and decorator Nicky Haslam, whose open-mindedness deeply influenced her. Inheriting Haslam’s creative audacity, Heuman seamlessly draws inspiration from history, painting, cinema, literature, and photography, always striving to bring something new to her work.

Adrien Gloaguen, founder of the Touriste hotel group, was captivated by Heuman’s universe and entrusted her with the design of the Hôtel de La Boétie in Paris. Gloaguen was drawn to the vibrant English chic style inspired by Luke Edward Hall’s successful design for Les Deux Gares. He sought an “old Europe” atmosphere to set the hotel apart from others in the Champs-Elysées area.

This project in France marks Heuman’s first hotel design, where she meticulously designed everything from logos to staff uniforms. As a designer herself, she incorporated elements from her Shoppa collection (furniture, lighting, rugs, fabrics, wallpapers) throughout the hotel. Visitors can admire her velvet club chairs with paw-shaped feet and egg-shaped pendant lights in the silver-walled lounge adorned with Kirsty Lackie’s whimsical banquet painting.

The hotel rooms feature bi-colored bedside lamps and bed-end stools dressed in Swedish 18th-century-inspired checkered patterns. The green meadow carpeting creates a tranquil atmosphere, and the beds with tapestry headboards, reminiscent of Medici chapel mosaic floors, are adorned with pink beddings. Heuman’s affinity for theatrics shines through in her designs. While theatrical elements may not always be suitable for residential settings, in a hotel, guests are looking for a unique experience that allows for more dramatic design choices. Embroidered sheets and towels add a distinctive touch to the hotel experience, and the use of pink beautifully illuminates a messy bed.

Beata Heuman’s designs can be explored on her website, beataheuman.com, as well as at the Hôtel de La Boétie in Paris, which showcases her collection.

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