Deutsche Telekom is offering additional data volume to its customers based on the length of their contract period. The longer a customer has been with Telekom, the more extra data volume they will receive. This offer applies to both mobile phone contracts and prepaid tariffs. Existing customers of a Telekom contract will receive an additional 500 MB of data volume every month for every year that their contract has been running. Customers who have been with Telekom for over five years will receive an additional 2.5 GB of data volume per month. The upper limit for the data bonus is 10 GB per month, which will be achieved after 20 years of contract loyalty.
Telekom customers will be promoted to higher bonus levels continuously. The offer is valid for customers of the MagentaMobil tariffs, current tariff generation, and associated Plus cards. The data bonus will be available for the first time in the MeinMagenta app at the beginning of July. The offer suggests that customers must activate the additional data volume individually each month.
Customers of the Young tariffs for people aged 18 to 27 will receive an additional 1 GB of data volume per year of their contract. However, the offer for prepaid customers is limited to 500 MB of data volume per month per year of use.
Deutsche Telekom is likely attempting to prevent customers of cheaper prepaid tariffs from suddenly being able to use huge amounts of data at a low price. The data bonus offer is similar to other offerings in the market. Telefónica’s O2 Grow, for instance, grants customers of the O2 Mobile term tariffs additional monthly data volume after the first year of use, with the additional data volume depending on the tariff booked.
In summary, Deutsche Telekom is offering its customers additional data volume based on the length of their contract period. The offer is valid for both mobile phone contracts and prepaid tariffs. Existing customers of a Telekom contract will receive up to an additional 10 GB of data volume per month after 20 years. Customers of the MagentaMobil tariffs, current tariff generation, and associated Plus cards can access the data bonus. The offer is not without limitations and has similarities to other offerings in the market.
