In 2007, the iPhone was considered the underdog in the market. However, Apple has now become the “overdog” with its combination of hardware expertise, customized chips, software ecosystem, content production, and immense funds. This has the potential to greatly impact the VR headset market in the long run.
The introduction of the Vision Pro by Apple could serve as a catalyst for the growth of virtual reality and augmented reality as a whole. It remains to be seen whether Apple will dominate the market or undermine existing competitors such as Meta, Microsoft, and Google.
In episode 7 of the TNBT podcast, Leo Becker and Matthias Bastian discuss Apple’s entry into the VR market and its implications for users. They examine Apple’s design decisions with the Vision Pro and the reactions of competitors. The podcast also raises the question of whether the VR and AR market will be dominated by a duopoly, similar to the smartphone market, or if there is still room for smaller manufacturers.
Mac & i Podcast is following the development of Apple’s Vision Pro and the concept of “spatial computing” in a weekly podcast called TNBT – The Next (Big) Thing. They explore the effects of Apple’s new platform on the IT industry and society. The podcast is available on major podcast directories, Apple Podcasts, Spotify, and can also be obtained as an RSS feed.
Listeners are encouraged to send in their questions, suggestions, and criticism to [email protected]. The future of VR and AR is set to change with Apple’s Vision Pro, and Mac & i Podcast aims to keep listeners informed about the latest developments.
