The Germans are willing to make sacrifices for the sake of sustainability, according to recent surveys. The industry association Bitkom conducted a survey among online shoppers, which found that around 60 percent of respondents would not mind longer delivery times for the sake of the environment. Additionally, over half of consumers would accept a minimum order value or quantity. Around 40 percent would also be willing to pay extra for environmentally friendly packaging and climate-friendly shipping fees.
Another survey conducted by Statista Consumer Insights asked consumers if they would be willing to spend more on sustainable products. The results showed that at least 38 percent of the nearly 1,000 respondents would be willing to spend more on environmentally friendly food and beverages. The same sentiment was found for other supplies such as detergents, cleaning agents, cosmetics, and body care products. Even when it comes to clothing, almost a third of participants prioritize sustainability and are willing to pay higher prices.
However, consumers don’t see themselves as solely responsible for promoting sustainability. According to a survey by YouGov, at least 70 percent of respondents believe that the federal government and large companies should also take responsibility for sustainability efforts.
Overall, these survey results indicate that Germans are willing to make sacrifices, whether it be longer delivery times, higher prices, or additional fees, in order to support sustainability and environmental initiatives.