Paris 2024: Foreign Media Investing in Seine-Saint-Denis!

The “Olympic Games”; “Olympic Games”; “Olympische Spiele”… In Spanish, discussing how the Paris Games will also be “those of the suburbs.” In English, focusing on the challenges of aligning the global event with the “ecological vision” advocated by the organizers. In German, addressing the latest controversy surrounding rumors about Aya Nakamura, rumored to perform a rendition of Edith Piaf at the opening ceremony.

In recent weeks, articles about the Paris 2024 Games have been multiplying in the foreign press. A communication professional working on the event for several months noted: “Before, it was about 80/20: 80% of the requests came from the French press. Now, it’s clearly closer to 50/50 and we know that it will gradually shift until the Games because, by definition, foreign media will be much more numerous than French media during the events.”

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