Netflix is revamping its audience statistics, making them more comprehensive for users. The “Top 10” website will now display both the “Views” and the “Views Duration,” providing a more accurate representation of audience engagement. Previously, only the total hours of content watched were displayed on the top 10 website. However, this approach favored longer formats, as the viewing time was influenced by the length of the program. Now, the number of views has become the decisive criterion for the ranking. As a result, some series, like “Manifest,” have slipped in the rankings despite having high viewing times.
Netflix’s top 10 page records films and series separately and indicates how many weeks a piece of content has been in the top 10. Unfortunately, there is still no way to access statistics for content outside of the current top 10. The content on Netflix is ranked based on the hours watched by all users worldwide.
Previously, Netflix had faced criticism for its approach to counting views. It considered any content viewed for more than two minutes as “seen,” which some argued was not an accurate measure of audience engagement. The new view statistics, on the other hand, calculate viewing time and exclude viewers who have only briefly looked at a series or film. However, these more detailed figures are only available for worldwide statistics. While users can select individual countries for evaluation, they will not see specific numbers for viewing duration or views.
Overall, the update to Netflix’s audience statistics aims to provide a more accurate representation of audience engagement and ranking. Users can now see both the number of views and the viewing duration, allowing for a more comprehensive understanding of content popularity.
