Apple Reportedly Reduces iPhone 14 Display Orders
Apple has reportedly reduced its orders for displays for the iPhone 14 in the first quarter of 2023 by 39 percent compared to the previous year’s iPhone 13. According to an analyst report by Display Supply Chain Consultants, the decline is due to a variety of factors, including the global economic situation, inflation, and falling demand.
However, there is some positive news for Apple as the more expensive Pro models are apparently well received by customers, and more displays have been ordered for them. The report suggests that the Pro models’ success may be due to increased demand compared to previous models.
iPhone 14 Plus More Successful Than iPhone 13 Mini
According to the report, the larger standard model of the iPhone 14, the iPhone 14 Plus, is more in demand than the iPhone 13 Mini, with a 59 percent increase in display shipments. The panel shipments indicate possible trends in iPhone demand.
Incomplete Information Can Distort the Picture
Although there have been reports in recent months that demand for the iPhone 14 may have fallen short of expectations, incomplete information from suppliers can distort the picture. Apple typically avoids large-scale component storage, so it’s possible that buffers are being used, especially after iPhone production was halted by Covid at the end of 2022.
Possible Explanation for Reduced Orders
It’s possible that Apple has created larger stocks to be on the safe side and is now reducing them for the time being. No significant improvement is expected for the second quarter, although sales may receive a boost from the Chinese New Year and the release of a new color, a yellow iPhone this year.
Overall, it remains to be seen how the iPhone 14 will perform in terms of sales. However, the report suggests that the Pro models and the larger standard model may be more successful than expected, while other factors may have contributed to reduced demand for the iPhone 14 display.
