The urban landscape of Paris is glowing with a new aura in preparation for the 2024 Olympic and Paralympic Games. In a symbolic and spectacular gesture, Anne Hidalgo, Mayor of Paris, alongside Thomas Bach, President of the International Olympic Committee, Andrew Parsons, President of the International Paralympic Committee, and Tony Estanguet, President of Paris 2024, inaugurated the dressing of Paris City Hall in the vibrant colors of Paris 2024. This majestic installation, which will adorn the façade of the historic monument, will remain in place until the end of the Paralympic Games in September 2024, marking the countdown to this highly anticipated international event.
A festive and colorful summer of 2024
Summer 2024 promises to be a period rich in emotions and celebrations. Paris 2024 is committed to offering a unique visual spectacle, characterized by a joyful, colorful, aesthetic, bold, and refined look of the Games. Reflecting French elegance and the soul of this edition of the Games, this dressing is designed to immerse millions of supporters in a visual and festive experience across France.
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Parisian symbols and visual identity
Paris City Hall, the first historic building to sport the colors of the Games, presents a facade adorned with four iconic symbols of the capital, subtly integrated to evoke the everyday Parisian life. These elements, such as a bicycle wheel, a brewery awning, a street sign, and a lamppost, are not merely decorative, but truly represent the identity and heritage of the city.
National momentum in preparation for the games
Tony Estanguet, President of Paris 2024, expresses his joy and enthusiasm to see City Hall marking the beginning of a national momentum. This initiative will see many territories across France adorned with the colors of Paris 2024, involving the entire country in the preparation and celebration of this global event.
Anne Hidalgo and the French art of living
Anne Hidalgo, Mayor of Paris, warmly invites the city’s residents and visitors to come and admire the look of the games and join in the festivities. She emphasizes the importance of this event in celebrating the French art of living and the joy of life that characterize Paris.
The cobblestone, a symbol of the look of the games
The cobblestone, an emblematic element of French cities, becomes the central graphic unit of the Olympic and Paralympic Games’ look of Paris 2024. Each cobblestone illustrates French heritage and cultural symbols, ranging from iconic architecture like the Arc de Triomphe and the Eiffel Tower, to references to the French art of living, and sports symbols. This imagery, inspired by neo-art deco, evokes the intersection of sport and style, reinventing art deco in a modern spirit, adapted to the 2024 era.
This transformation of Paris City Hall is just the beginning of a series of initiatives aimed at immersing France in the world of Paris 2024, creating an atmosphere of celebration and anticipation that will captivate and inspire both locals and visitors from across the globe.
