Le Coq Sportif will dress athletes at the Olympic and Paralympic Games in Paris this summer. The official uniforms for the French athletes were unveiled on Tuesday, January 16th at the French National Olympic and Sports Committee (CNOSF).
The brand, which had dressed the French team at the 2022 Winter Games in Beijing, has been chosen to design the uniforms for the 800 athletes of the French Olympic and Paralympic team in Paris.
The uniforms, which will be worn by the athletes in the Olympic village, during competitions, training, and on the podium, carry a common logo: a rooster on a blue, white and red gradient background. Traditionally in profile, it now stands facing forward.
In addition to the Olympic and Paralympic ceremonies, the athletes will be wearing outfits created by Berluti, a French luxury ready-to-wear brand owned by the LVMH group, Le Coq Sportif, will also dress the referees and officials during the Games. This will require the brand to produce a total of 220,000 pieces.
Previously, from 1976 to 2012, the French team had been exclusively equipped by Adidas for competitions and representation, after signing a commercial exclusivity contract with the French National Olympic and Sports Committee (CNOSF).
