NorthPark Center to Welcome Prada Store in Exclusive Texas Debut
NorthPark Center has scored a major win in its bid to be the premier shopping destination in North Texas with the addition of an exclusive Prada store. The luxury brand will occupy an 11,075-square-foot space between Neiman Marcus and Dillard’s in the south corridor, overlooking the park in the middle of the square mall. The Italian designer brand will feature its collection of women’s, men’s, and children’s clothing, shoes, and accessories in one of the largest spaces in the mall. With the addition of the new store, NorthPark Center further cements Dallas as a destination for luxury shopping.
Brands Make NorthPark Center Home
The new Prada store joins other luxury brands, such as Louis Vuitton and Gucci, in NorthPark Center. Louis Vuitton is even building a larger store in the mall. The exclusive location will allow the brand to showcase its sought-after merchandise and unique Italian style.
Popularity in Texas
Prada has already demonstrated its popularity in Texas with its pop-up stores at Neiman Marcus last year. The pop-up store generated sales of over $10 million in just two days, proving its success in the market. NorthPark’s new addition will give shoppers another chance to experience the unique luxury the brand offers.
Exclusive to North Texas
The new Prada store at NorthPark Center will be the only one of its kind in North Texas, with the only other Texas location being in Houston’s Galleria mall. Nancy Nasher, the owner of the mall, confirmed Prada’s arrival and called it an important milestone for NorthPark Center.
Prada posted a 25% increase in sales to $4.5 billion last year, with sales in America growing by 37%. The brand currently operates 25 stores in the United States, as well as being sold in some Neiman Marcus and Saks Fifth Avenue stores.
Curiosities About Prada
The brand has a rich history, with former Neiman Marcus CEO Karen Katz being the first buyer to bring the Prada brand to stores in the United States. There is also a permanent art installation called Prada Marfa, which was erected in 2005 in the middle of the desert on US Route 90 in Jeff Davis County.
In conclusion, Prada’s arrival at NorthPark Center is a major win for the luxury shopping destination. The new boutique store will join other high-end retailers in the mall and is expected to be exclusive to North Texas. With Prada’s increasing sales, the new store is a prime opportunity for the luxury brand to continue establishing its unique Italian style in the American market.