Apple Launches Education Initiative: Offering Hardware for Education Customers

Apple starts Edu action: Education customers get hardware

Apple has launched its “Back to School” campaign this week, targeting students at universities, parents, teachers, and university employees. To verify eligibility, individuals need to contact Apple’s partner company Unidays, which checks their university affiliation. The shopping is done through the Apple Store Education, where Apple offers education prices on their products.

This year, Apple is not offering iTunes vouchers or Beats products as part of the promotion. Instead, they have various Apple-owned accessories available. For those purchasing a Mac or an iPad, the deal is valid until October 23rd. Those buying a Mac mini will receive Apple AirPods of the 2nd generation, while customers purchasing a MacBook Air, MacBook Pro, or iMac will get 3rd generation AirPods. iPads come with an Apple Pencil 2 for the 11 or 12.9 inch iPad Pro or the 5th generation iPad Air.

In addition to the accessory offers, Apple is also providing a 20% discount on AppleCare+ device insurance and three months of free access to Apple Music and Apple TV+. There will also be special tariffs for students in the future.

When participating in the “Back to School” campaign or any Apple offers, it is important to ensure that purchases are made directly from the manufacturer to avoid paying more than the recommended retail price. If a product is difficult to find in regular stores, shopping directly from Apple may be beneficial. However, for products that have been on the market for a while, it is often more cost-effective to look at resellers.

Potential buyers are advised to compare prices using tools like the heise price comparison website. This applies to purchases made through the Apple Store Education as well, as the special prices there may sometimes be undercut by regular retail prices. It is also important to consider whether the offered gifts are truly necessary, as the AirPod models included in the promotion do not have noise suppression like the more expensive AirPods Pro. The Apple Pencil is also available at lower prices in stores.

Overall, students, university members, and parents should carefully evaluate the worth of the “Back to School” offer before making a purchase.

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