With different colors and styles, Comex creates new interior and exterior designs, looking for a new selection to publicize its color of the year, after more than 18 months of being at home due to the pandemic.
The company once again celebrates its ColorLife Trends 2022, a project where the optimism of the brand is recovered in search of interacting again with its public through the nature of its colors, also celebrating the Color of the Year, which by 2022 will be Nectarine.
For Gerardo Zaldívar, PPG Comex Color Bonding Manager, the tones of this year will be much more vivid and close to the people, “explosive, magical colors that speak to us of the unconditional love of our tendencies. All this is reflected in our trend book, from where our options are derived among which nature, space and the symbolism of love stand out; strong and warm colors, but also light ones, such as greens and blues, which give us back all that we lost during the health emergency ”.
“This program is extremely important, because ColorLife is the vehicle to beautify people’s world“, Add Jose Antonio Nieto, director of marketing for the brand.
“Over 80 percent of the stores already have an inspiration area, this so that people can renew their spaces with our products. Now with nectarine you have to look for alliances with other colors, with clothes, on walls, furniture, to find a perfect combination ”.
To decide the Color of the Year, the brand met with experts in different areas, such as designers, architects and urban planners, who are the ones who decide what will be the tone that will develop the trend for each year.
“It must be said that orange is the color that is sold the most in Mexico, it is the tone that we can see the most on the facades of buildings in the states of the RepublicThis tells us that the Mexican seeks that relationship of warm, familiar color, which represents us so much in this country, ”says Zaldívar.
Regarding the sale of the product, José Antonio Nieto said that it was the people and not the companies that maintained the good sales of the brand, since “it was the people who stayed at home, due to the pandemic; that is, the companies had some problems, some closed and others did not invest their budget, it was the people in their homes who kept the brand, due to the confinement we are experiencing ”.
Within the panel of experts that generate the title of Color of the Year is the Pink Magnolia brand, with Paola y Pamela Wong, who are dedicated to fashion and textile design, and who during their presentation stated that after waiting for so long at home, people look for tones that lead them to explore new adventures, even inside your home.
“For us, who have been in the creative process all these years, we add values from many minds. It was very inspiring, just like the brand says, ”said Pamela.
“I like to use different colors a lot, I think my problem is knowing which color not to use. That is why we created this color palette that encompasses the best of the brand, so that everyone finds their own sensibility and identity, and feels good in their home, office or workshop ”, he stated.
The architect Alfonso Maldonado pointed out that the process was somewhat organic to publicize the result: “There are many very diverse applications for various models, not only color palettes, but forging it into all kinds of products, to give a result as emotional as the one we have today with the nectarine color ”.
Maldonado asked people to reinvent themselves with the colors they like because it is always good to innovate in this life: “You have to explore, because after two years of confinement the only thing left is to explore colors, life itself, for that this recommendation of a strong orange color. Adapt it to your style if you like it for a few months, if not change it, but try it first, ”he said.
Part of the creative team includes Luis and Gabriel Arredondo, who were in charge of the national workshop to select the finalist colors for this year, the architect Pablo Pérez Palacios, as well as the gallery owner Montserrat Castañón, in addition to Sofia Felix Head, trends and fashion at El Palacio de Hierro.