Twitter Loses Second Executive with Content Control Resignation

Content Control: Twitter's second executive resigns

Twitter has lost two top executives recently. Head of brand safety and ad quality, AJ Brown, has announced his resignation shortly after his manager, Ella Irwin. The Wall Street Journal has reported that the reason for their withdrawal from Twitter was the platform’s approach to content moderation. The criticism came after the handling of a film about gender issues and content control. Elon Musk, Twitter’s boss, criticized his employees for making a mistake while editing posts for the documentary “What is a Woman?”

The film, produced by the media company Daily Wire, looks at surgical gender reassignment surgery, checking specifically for young people and athletes in women’s sports. It also deals with the question of how the word “woman” could be defined. Jeremy Boreing, Daily Wire Co-founder and Co-CEO, claimed that Twitter tried to limit the film’s visibility because of misgendering, which violates the Twitter guidelines.

Brown’s resignation is reportedly due to the handling of the film. Pressure from advertisers emerged, causing many advertisers to stop working with the microblogging service. The ban on targeted misgendering of trans people laid down in Twitter’s guidelines years ago has been removed. Twitter imposed restrictions on posts containing hate speech, harassment, or otherwise unacceptable content under pressure from advertisers, which Musk partly overturned in favor of free speech.

The withdrawal of the EU code of conduct on disinformation did not create trust for brands that want to invest in Twitter, according to Ben Jankowski, founder of the media consultancy Modern Media Solutions. Musk said Twitter plans to comply with the EU’s Digital Services Act, according to the WSJ. Linda Yaccarino, the future Twitter boss, expressed concern about brand safety. Brown and Irwin’s resignations have left a huge void for Yaccarino to fill, according to the WSJ. Many advertisers have been active again on Twitter, thanks to the use of new tools for brand safety and technologies to monitor tweets.

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