Free L’Oréal Fashion Show in Front of the Eiffel Tower

Plus than a few days of waiting before the launch of Fashion Week in Paris! And here’s some news that should make you feel privileged: on October 1st, L’Oréal Paris will organize a FREE fashion show on the esplanade of the Eiffel Tower. An open-access catwalk, with a dream cast for this 2023 edition!

Fashion week: L’Oréal fashion show, on the esplanade of the Eiffel Tower
Photo: L’Oréal, 2021 fashion show

The dates for the Spring-Summer 2024 Fashion Month are now official. An essential fashion event that has already started in New York on September 8th. After mandatory stops in London and Milan, Fashion Week will settle in Paris, the capital of fashion. From Monday, September 25th to Tuesday, October 3rd, 2023, celebrities, models, designers, influencers, and journalists will take over the trendiest places in the capital. The fashion shows will set the tone for the upcoming spring-summer trends.

A FREE fashion show? Because we’re worth it!
Photo: Julien de Rosa/AFP

While most fashion shows are hardly accessible to the public, one catwalk is open to everyone. It is the unmissable L’Oréal Paris fashion show. On October 1st, the L’Oréal ambassadors, dressed in their finest attire, will walk the catwalk on the esplanade of the Eiffel Tower, transformed into an immense fashion runway. On this occasion, all spectators are welcome to attend this exceptional fashion show for FREE.

Among the headliners of the fashion show, fashion lovers will have the pleasure of seeing Eva Longoria, an ambassador for 18 years already, walk the runway. Other ambassadors will also walk before your eyes, such as Kendall Jenner, Camila Cabello, Marie Bochet, Cindy Bruna, Nikolaj Coster-Waldau, Viola Davis, and Elle Fanning. L’Oréal, because they’re worth it!

With the name “Walk Your Worth,” the 2023 fashion show aims to send a “girl power” message. “As the world’s leading beauty brand, we naturally want to support women in their quest for independence so that each one can become what she aspires to be,” emphasized L’Oréal. It will be a feminine and feminist fashion show with elaborate outfits signed by top fashion houses.

Sunday, October 1st, 2023, at 9 pm – Eiffel Tower Esplanade, FREE

Also read:
– 5 must-visit fashion places in Paris!
– Dior J’adore: Dior unveils a free exhibition in Paris!

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