E-Bike and E-MTB Sales Dominate Half of the Bicycle Market

E-bikes achieve almost half of bicycle sales, e-MTB already 90 percent

In 2022, nearly half of bicycles sold in Germany had electric motors, according to market figures presented by the ZIV Bicycle Industry Association and the VDZ Association of German Bicycle Trade. E-bike production increased by 20 percent to 1.72 million vehicles, while non-motorized bicycle production remained at 900,000 units. E-bikes had a market share of 48 percent in Germany, with the associations predicting that e-bike sales will overtake non-motorized bicycle sales in 2023. E-bike sales have consistently increased, reaching 2.2 million units in 2022, a new record value.

Mountain bikes and cargo bikes have long been dominated by e-bikes, with e-MTBs accounting for around 90 percent of sales. In 2022, 836,000 of 931,600 units sold had a motor and battery. Despite the pandemic, the supply chain problems have been resolved, and with 2.6 million bicycles and e-bikes produced, production has reached an unprecedented level. The industry’s turnover has also almost quadrupled over the last 10 years, from around 2 billion euros in 2012 to 7.36 billion euros in 2022.

The total number of wheels sold in 2022 was 4.6 million, slightly less than 2021, but an increase from the pre-Covid year of 2019. Despite the increasing demands of customers, the price of e-bikes and non-motorized bicycles has remained relatively moderate. In 2022, an e-bike cost an average of 2800 euros, up from 2650 euros in 2021, while non-motorized bicycles cost an average of 500 euros, up from 466 euros in 2021.

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