Apple’s Sales Plunge by 40% as the PC Market Slides Downward

PC market continues to slide, Apple sells 40 percent less

Market research firm IDC has reported that the number of PCs sold worldwide in the first quarter of 2023 has decreased by 29 percent compared to the previous year. Only 56.9 million PCs were sold, which is lower than the number of units sold in Q1/2019 and Q1/2018. IDC does not foresee demand increasing in the short term, but expects sales to pick up again from 2024 due to Microsoft ending support for Windows 10 in 2025.

IDC reports that the five companies, Lenovo, HP, Dell, Apple, and Asus, sell almost three quarters of all desktop PCs and notebooks worldwide. All of these companies sold significantly fewer devices than the previous year, with Apple experiencing a 40 percent decrease in sales. Lenovo remains the market leader with a 22.4 percent market share, followed closely by HP with a 21.2 percent market share.

The PC market’s fourth-quarter of 2022 saw the biggest slump ever recorded, as reported by Gartner. This has led to a negative impact on suppliers, with the exception of CPU manufacturers AMD and Intel. Companies such as Samsung, SK Hynix, Micron, Seagate, and WD, who produce DRAM and flash memory chips, as well as SSD and hard disk suppliers, have also reported negative impacts on their businesses.

Smartphones are also experiencing low sales, and there is expected to be zero growth at best for servers. Overall, the PC market is struggling due to a decrease in demand, and it remains to be seen when the market will recover.

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