Musk plans to boost Twitter revenue to $26.4 billion by 2028: NYT

(Reuters) – Elon Musk says he can boost Twitter’s annual revenue to $26.4 billion by 2028 from $5 billion last year, the New York Times reported on Friday, citing a report filed by the world’s richest man. world to investors.

Advertising will drop to 45% of total revenue under Musk, down from 90% in 2020, but will generate $12 billion in revenue in 2028, while subscriptions would bring in $10 billion, according to the document.

Musk also expects $69 million in revenue from Twitter Blue subscriptions, the NYT reported.

Musk could not immediately be reached for comment. Twitter did not immediately respond to a Reuters request for comment.

(Reporting by Tiyashi Datta in Bengaluru; Editing in Spanish by Javier López de Lérida)

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