But since the confinement, others have continued to play sports outside or in their living room. This is exactly the clientele that the Neoness brand is trying to attract. “We offer them to subscribe without obligation for the first three months”, explains Deborah Carles, the director. In other clubs, some are betting on attractive prices. As a result, a fitness room that has lost 75% of its turnover attracts new subscribers. But despite their best efforts, the managers of sports halls all fear a third closure.
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