Paid subscriptions are starting to arrive on Instagram. How does this tool work?

The social network Instagram It is among the first when it comes to offering innovative content. We are talking about content creators, who although they had nothing to do with YouTube creators, many have been great discoveries that are still at the top today.

Of course This success opened the doors for them to work with brands and various ways of earning income, since they did not receive it directly from the platform. But this is starting to change, because the platform team has announced that they are starting to introduce a new feature that will be of great help to their content creators.

We are talking about paid subscriptions, of which we learned yesterday of their existence and which are currently activated on a trial basis with 10 creators from the United States as reported. via the official Instagram blog.

Instagram launches paid subscriptions for some content creators


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InstagramNew Instagram Feature

Of course, heUsers who subscribe to the Instagram profiles of their idols will have certain features that will distinguish them from other users. Yes, right now are conducting tests with 10 creators of great popularity on Instagram, which are from the United States. Estos son: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii y @lonnieiiv.

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The subscriptionss will help creators earn revenue by posting their content. It will also help them to associate with brands and thus obtain money with advertising. Although initially it is a function that is limited to the United States, it is expected that there will be a global expansion.

When you subscribe to the profile of any of these users, you can count on exclusive functions, and don’t worry if your favorite creators aren’t on this list, because in a matter of weeks they’ll be adding more.

The price of the subscriptions will be between 0.99 and 99.99 dollars, a price that will be chosen by the creators. As for the exclusive features you will have as a subscriber, these are: Subscriber Badges, Subscriber Stories and Subscriber Lives. Instagrammers will be able to broadcast special live sessions that only these users can see, as well as publish Stories that only these users can see.

And that’s not all, they will also wear a special purple badge, which will be viewable by commenting on the creator’s posts, which will help differentiate between paying subscribers.

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several days ago Meta said it would not charge subscription fees to Facebook creators until 2023 at the earliest, and it just said the same about Instagram creators.