Shorts, the TikTok competition created by YouTube, arrives in the US

Shorts, the TikTok competition created by YouTube, lands in the United States.

On Thursday, the company said it will expand the beta program for its short-form video-making feature, called Shorts, to the United States from now on and for the next several weeks. Previously, I had only tried the product in India. Globally, until now users have been able to view Shorts, but not create them.

YouTube says its feature allows social media content creators to “record short, catchy videos using only their cell phones.” Provides a way to join multiple clips, add music, and use a timer and countdown to shoot videos without using your hands. All of these features are currently available on TikTok.

How do you plan to stand out YouTube Shorts from the rest?

On Thursday, YouTube unveiled some new tools that it hopes will help it stand out from the rest. Users will be able to sample audio from other Shorts videos and ‘mix them into their own creation’. Creators will also be able to add text to specific points in the video.

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YouTube Shorts joins a crowded field of short video apps looking to take advantage of the social media craze for short videos and capitalize on TikTok’s tumultuous year. Instagram launched Reels in the United States and other countries, and Snapchat’s Spotlight feature gives away $ 1 million a day to users who make the most entertaining videos. Two of TikTok’s rivals in the United States merged earlier this year, while Reddit acquired another called Dubsmash late last year.


YouTube also plans to leverage its broader ecosystem by launching the ability to use audio from videos on the platform. “This means you can put your own creative spin on the content you like to watch on YouTube and help it find a new audience, whether that’s reacting to your favorite jokes, trying out a creator’s latest recipe, or recreating comic skits,” the company said. in a blog post.

YouTube added that creators will be able to choose, if they prefer, that other people not use their long-form videos. (On TikTok, a popular practice is to “duet” someone else’s video. The videos appear side by side, and users can recreate or react to the original video.)

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Make the way easier for influencers from the future

Todd Sherman, YouTube Shorts Product Manager, said the company is trying to “lower the barriers to creation.” The goal is to help the next generation of those who aspire to be influencers to find an audience. Producing a traditional YouTube video can be time consuming and expensive. Professional youtubers often have expensive cameras, editing software, and other tools to make their long videos stand out.

“YouTube enabled a whole generation of people using cameras and computers and video editing software to practice their craft and build an audience,” Sherman told CNN Business. “That story is very similar to the story of what we are doing once again with Shorts, except now everything is based on the telephone and what can be done with a telephone,” he added.

The platform, owned by Google, made the first announcement of this product in September. YouTube released a first beta version of Shorts solely in India. Months earlier, India had banned TikTok and other popular Chinese apps, claiming they posed a “threat to sovereignty and integrity.” As a result, Indian TikTok users set out in search of an alternative and both tech giants and upstarts seized the opportunity.

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